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I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. Tidigare forskning visar på studier baserade på konsumentens perspektiv samt under tiden av det faktiska evenemanget. Däremot är forIn today’s society, brands face pressure to stand out and to communicate about sustainability and CSR efforts. This makes branding strategies necessary, yet it is a rather unexplored area within marketing of events. Previous research of events shows studies from the consumer’s perspective based on when the event takes place. However, less focus is put on how event brands engage the audience before

This thesis examines the encounter between young women and the Swedish Armed Forces, with emphasis on three marketing campaigns whose aim is to attract young women to the male dominated authority. Primarily, this thesis focuses on how young women negotiate their willingness to take part in the Swedish Armed Forces. This is done by investigating what stereotypes young women have about the authority

Although microalgae have been considered for the biological treatment of wastewater since the 1950’s, their potential to efficiently remove pollutants from various streams remains largely untapped and is yet to be utilized at large scale. The production of algal biomass and extraction of high-value compounds has, however, become increasingly popular with large scale farms and biorefineries around Harnessing Microalgae: Transforming Wastewater into Valuable Pigments Innovative solutions are constantly sought to address the challenges of wastewater treatment and the increasing demand for sustainable products. One promising approach involves utilizing microalgae in a biorefinery system that not only cleans wastewater but also extracts valuable pigments from the biomass. This concept presents

The NGO role in providing aid and internal/external impacts that are occurring during the process are central pillars in analysing the development objective and Sustainable Development Goals for the future. The challenges that the NGOs face during aid processes are not solely dependent on singular sources and rather require complex, and multi-faced approaches. Previous studies emphasise NGO involv

Purpose The main purpose of this research is to get a deeper understanding on how individuals in the newfound position of Happiness Manager (HM) and related titles navigate their roles with limited prior understanding or guidance given by organizations. This study will investigate the different factors that influence their understanding of the role and how they construct and maintain their profess

Corporate default poses significant risks to investors and stakeholders, highlighting the importance of predicting and managing financial risk effectively. When the geographical scope is narrowed down to China, the unique characteristics of the Chinese market, such as the lack of comprehensive credit risk databases and the influence of state-owned enterprises and small-medium enterprises, present

Eighteen of twenty-five rescue-vessels operated by NGOs in the Mediterranean has been subjected to administrative or criminal sanctions. Whether rescue amounts to a crime is the basis for this thesis, which examines the intersection between prevention of the transnational crime of smuggling, and the rescues often necessary when smugglers facilitate journeys across the sea. Assistance at sea is rev

The rise of global social media platforms has offered civilians opportunities to share information through the use of visuals and text independently. The internet and technological advancements have thereby played an essential role in enabling individuals to share their perspectives and contribute their content to broader audiences. As a consequence of the Iranian revolution, triggered by the exec

This thesis explores the impact of financialization on university students in Bologna, Italy, who are now facing a housing shortage. The popular university city is currently undergoing a severe housing crisis, presenting significant challenges for students seeking accessible and affordable accommodation. This study aims to understand how financialization exacerbates the housing crisis for Bologna&

The advancement of CMOS technology has been fueled by the need to satisfy Moore’s law by shrinking transistors to progressively smaller sizes and increasing the transistor density per unit area [1]. The dimension of the state-of-the-art MOSFET is now down to a few nanometers. However, with continued device scaling, the performance of Integrated Chips (ICs) starts to deteriorate, making it essentia

Hours spent sitting by computers or swiping on phones have taken a toll on people’s hands and wrists. Our hands are valuable tools that we often take for granted. We use them to brush our teeth, open doors and wash our dishes. Menial tasks that most of us complete without a second thought. However, if your wrists are worn out for any reason - be it a disease, syndrome injury or overstrain - these

Introduction: The topic of this project was the expression and purification of Transient Receptor Potential Ankyrin 1 (TRPA1) from Anopheles gambiae, both the full length protein and a truncated version. Background: The structure of AgTRPA1 has not previously been determined, a step towards the determination is to express and purify the protein. Particular challenges working with AgTRPA1 are that

A lot of research has shown varied contributors to Swedish parents' leave-sharing choices, including income, profession, and gender norms. However, there is an absence of studying the contributors as connected and interacting aspects. In this sense, this research aims to identify the dynamics of parents' choices on leave-sharing and gender equality. Specifically, the research explores what

The thesis of this study is to point out by a hermeneutical phenomenological method how some objects are connected to the narrative of the witch trials in 16th ad 17th centuries. The study analyzes how museums as knowledge institutions relate to the use of history, objects and narratives when conveying historical events through objects. Museums as knowledge institutions choose to construct a certa

The aim of this study was to explore how personal stories describe social norms when speaking of sexuality. Data was collected through a qualitative thematic analysis of the book Flickan och skammen written by Katarina Wennstam. The book contains six personal stories of women who have been exposed to sexual violence at some point in their life. The results of the study show that social norms have

The recent push for decarbonization in the maritime sector presents an opportunity for ports to strengthen their position as energy hubs. This work studies the existing energy flows in the Port of Trelleborg, one of Europe's biggest roll-on, roll-off ports, and proposes some energy-related development strategies. The current energy flows directly concerning the port are for the most part elect

The aim of this thesis is to examine the professionals’ views on young offenders and responsibility for the target group. We have chosen to interview social workers who work within the public sector and have direct contact with young offenders. Discursive psychology was used to analyse our empirical material in order to highlight the interpretative repertoires permeating through the professionals’

Climate change has emerged as one of the world’s most pressing issues, a development that has prompted investors to shift their focus accordingly, catalysing a significant increase in green investments. This study is set against this backdrop, focusing on the performance of portfolios of European firms classified as low or high emission intensity – green or brown respectively – during an eight-yea

This master’s thesis aims to investigate how crisis preparedness is conducted in the Swedish and Danish archive sector and specifically the national archives in Sweden and Denmark. The research questions asked are: 1. Which crisis consciousness do the Swedish and Danish national archives have? 2. In which way does the formal frameworks control and affect crisis preparedness in Sweden and Denmark?

This thesis is an analysis of the effects and experiences of reclassification from the Swedish SAB system to the Dewey Decimal Classification at one of the faculty libraries at Lund University. The background for this study is the National Library report from 2006 where advantages and disadvantages of switching to the DDC were outlined. The theoretical framework is based on Bowker and Star’s infra