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New Age: konsumtionsvara eller värden att kämpa för? - Hemmets Journal och Idagsidan i Svenska Dagbladet analyserade utifrån Mary Douglas grid/group-modell och Pierre Bourdieus fältteori

This dissertation is focused on the differences that can be observed in New Age material published between 1974 and 1995 in two different Swedish publications, one weekly magazine and one national morning paper. It is shown that the main parts of the readers of these two publications are polarised according to socio-economic status. I start from an assumption that the material I have analysed embo

Convex programming-based resource management for uncertain execution platforms

An approach to constrained resource allocation for real time software components executing on nondeterministic hardware is considered. A model for resource consumption based on execution rate is investigated together with an event-based measurement and parameter estimation scheme. Finally, an algorithm for real time constrained optimization of resources is presented together with results from a ca

Rhetorical business : A study of marketing work in the spirit of contradiction

Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. Marketers travel – as dMarketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. Rhetorical business – A study of marketing work in t