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The purpose of this study is to investigate the relationship between the brand image of an incumbent manufacturer and the purchase intention for a brand extension characterized by a disruptive innovation, and to assess the effects of a sub-brand strategy. This study involves inferential survey research with a conclusive and descriptive nature. Data has been collected through a cross-sectional desi

To be ready for new as well as current digital innovations, organisations need to have a digital strategy in place. This study examines organisations within the Swedish wood supply chain and evaluates their current digital strategies. This in order to gain a holistic view on their current efforts, challenges and opportunities for future digitalisation. The study was conducted within 7 semi structu

Purpose - The purpose of this thesis is to increase the understanding of supply chain uncertainties that might hinder an expansion of coffee husk-biochar production in Vietnam, and understand how the coffee husk-biochar supply chain can be configured to address these uncertainties. Methodology - A case study regarding the potential use of coffee husk-biochar as raw material for activated carbon w

Malmö Nation är en av tolv studentnationer i Lund och drivs som en ideell organisation av engagerade studenter. Denna studie undersöker hur Malmö Nation som organisation har valt att framställa sig under deras rekryteringsperiod hösten 2018, via Facebook. Vidare undersöks även om det är så att Malmö Nation söker efter en specifik typ av student när de rekryterar. Studien bygger på organisationsteo

Tidtabeller är nyckeln för att utnyttja den tillgängliga kapaciteten på järnvägen på ett optimalt sätt. I Sverige är det Trafikverket som tilldelar kapacitet genom att årligen ta fram en tågplan som specificerar alla tåg som ska framföras det kommande året. Att ta fram tågplanen är en komplex uppgift som försvåras av infrastrukturens begränsningar och att alla aktörer är beroende av varandra. När Timetables are the key to utilizing the capacity on the railway in an optimal way. In Sweden, the Swedish Transport Administration, Trafikverket, makes the allocation of capacity. It is done by preparing an annual timetable specifying all trains that will run the following year. Creating the annual timetable is a complex task made difficult by limitations in the infrastructure and because all acto

Kinas digitala utveckling har avancerat statens möjligheter att övervaka och kontrollera sina medborgare. Därtill är politisk censur ett medel för staten att censurera provokativt eller regimkritiskt innehåll. Kulturutövare inom musik löper stor risk att begränsas i sitt konstnärliga uttryck till följd av censur. För att upprätthålla sitt levnadssätt tvingas vederbörande till anpassning. Fallstudi

Thesis purpose: The aim of this study was to examine whether German Millennials are in favor of rejuvenation practices of heritage luxury fashion brands or if such actions instead lead to negative associations, as they tend to ignore the heritage aspect. Methodology: Following a relativist ontology, this research is guided by a social constructionist position, which allows a deep understanding of

Populärvetenskaplig beskrivning - Är rymden en enda stor tunnelbana? Finns det utomjordiskt liv i universum? Konceptet av Fermi paradoxen har förundrat forskare sedan tidigt 50-tal. Den ställer frågan om varför utomjordiskt liv inte har blivit upptäckt ännu. I jämförelse med andra system i universum är vårt solsystem relativt ungt med sina 4,6 miljarder år. Detta betyder att stjärnor med äldre plAbstract The idea of the spread of life through the galaxy is, in most minds, considered science fiction. Yet, scientists argue that most galaxies have had more than enough time for civilisation development and space travel. In this thesis I simulate how civilisations can spread through the galaxy via close encountering stars, assuming they travel at sub-relativistic speeds. A defined region arou

Noting a need for a closer understanding of the discrepancy between the actions that sustainable smartphone applications encourage and the actions that the users perform, this thesis explores the implications for sustainable consumption practices. This thesis takes a sociological approach to markets, focusing on three key concepts (market devices, socio-technical scripts, qualification) to answer

This report summarizes the methodology, development and results of a master thesis regarding the design of an adaptable acoustic panel. When a room gets acoustic treatment it’s usually fitted with one activity in mind, such as a conference room or an office space. Multipurpose rooms tend to perform good for a few set of situations and underperform for the vast majority. For example, in a classroom

Sammanfattning Bygg och fastighetssektorn utgör en stor del av samhällets miljöpåverkan. Hållbarhet är idag ett överordnat samhällsmål både nationellt och internationellt. Det är en närvarande faktor som ökar i betydelse inom byggsektorn. Syftet med examensarbetet är att med hjälp av en kvalitativ undersökning studera hur en byggnads framtid avgörs utifrån hållbarhetsdimensionerna i det initiaAbstract The construction and real estate sector makes up a large part of society's environmental impact. Sustainability is today an overriding social objective both nationally and internationally. It is a present factor that is increasing in importance in the construction sector. The purpose of the thesis is to study how a building's future is determined based on the dimensions of sus

With increasing concerns about environmental impacts of the food that is consumed, so is also the concern about packaging materials. This also comprises the packaging that is currently used to pack infant formula (IF), very often containing aluminum as the barrier material. IF is a very sensitive product that demands for the highest barriers to protect it from lipid oxidation. This implies that th

Christian slaves and their view on the others A comparative analysis of European captivity narratives in Northern Africa during the eighteenth century In the 18 th century, several hundred thousand Europeans were captives in Northern Africa. They represented different nationalities and religions. During the same period, there were numerous conflicts based on religion, and the balance of power be

En ny underfamilj av cellulära vakter i växter Heterologt överuttryck av proteiner innebär att en gen som kodar för ett protein uttrycks i en annan värdorganism som normalt inte har den genen i sin arvsmassa. Inom biokemisk forskning är detta en viktig metod för att kunna studera proteiners struktur och funktion. Tyvärr kan uttrycket av en främmande gen medföra skador på värdorganismens celluläraHeterologous overexpression of proteins signifies that the encoding gene of a protein in one organism is expressed in another host organism that normally does not have that gene in its genome. In basic biochemical research, this is an important method for studying various protein functions such as activity and interactions in biological processes, as well as obtaining sufficient amounts to determi

With the rapid production of sportswear and its price advantage, consumption has also increased significantly, which has a rather negative impact on the environment, society, and the economy. Fashion retailers and their consumers are also well aware of this, and their demands for sustainable fashion have had a strong impact on the production of sportswear and consumer behaviour in recent years. Su

Recent years have seen digitalisation entangled in everyday life; with the broader context of a digitalised world, one can no longer see the digitalised retail space and its technological artefacts as a lone-standing phenomena. Instead, it is necessary to see digitalisation as way of understanding and being in the modern world. This paper explores the practices and subsequent meanings in the use o

As the pandemic of Covid-19 evolved during the spring of 2020, so did the discussion of Sweden's degree of self-sufficiency. The Federations of Swedish Farmers and the Ministry of Enterprise and Innovation shared the view that Sweden's production of agricultural goods should be expanded to increase the degree of self-sufficiency of food and promote employment in the agricultural sector. Th

Purpose – This paper aims to address the issue with securing finance in the funding gap that has negative effects on the entrepreneurial eco system as a whole since many business ideas never gets commercialized into the market. Furthermore, we seek to contribute to existing research and increase the chances for the entrepreneur to succeed in terms of commercializing their service or product. Thus,

The purpose of this masters thesis is to compare two exhibitions, ”The Human Journey” (Den mänskliga resan) at the Swedish Museum of Natural History and ”History of Sweden” (Sveriges historia) at the Swedish History Museum. Utilizing exhibition analysis and interviews with relevant staff personnel, with a basis in institutional theory, the thesis explores the differences between both of these muse