Barbie in a Post-Communist World : a case study of the Hungarian audience’s reception of and engagement with the postfeminist media product
This study explores what motivates and later maintains the Hungarian audience’s engagement with Barbie, a product of postfeminist media culture. Furthermore, the study set out to examine the Hungarian audience’s understanding of gender through their engagement with Barbie. It explores how their engagement with the film evokes a sense of belonging and prompts discussions on their own socio-politica
