THE EXAMINATIONS COUNCIL OF ZAMBIA: TRANSFORMING THE REPUTATION OF A GOVERNMENTAL INSTITUTION

The Russian Roulette of The Fashion Industry - The Case of Balmain

Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal

Case H&M 2 - Diversity Leader – An Attempt to Learn from Past Mistakes?

Case Oatly: The Crossroad - How to get a company in the same lane

Ryanair - Destination Unknown

United Airlines: With Great Power Comes Great Responsability?

Volvo & The Polestar Series: Integration or Separation?

Putting a Price Tag on Corporate Identity: The YouTube Case

Business for Society – Social Enterprises

Kick-start your Brand through Crowdfunding

Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

How using customer’s stories can help build an organization’s reputation

Augmented and virtual reality in the brand building process - a multiple case study approach

How is storytelling used to strengthen a brand?

KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE

Unbranded Luxury - Recreating Exclusivity

Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike

Improved Sampling for Temporal Anti-Aliasing (A Sobel Improved Temporal Anti-Aliasing)

Investigating the impact of code sharing and how to manage it