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Detta examensarbete undersöker hur ett business-to-business (B2B) inriktat företag som utvecklar ett direct-to-consumer (D2C) segment bör anpassa sin marknadsföringsstrategi för att växa genom marknadspenetration. Författarna har undersökt ett svensk kreditupplysningsföretag, Upplysningscentralen (UC), som har expanderat sin verksamhet till konsumentmarknaderna för kreditinformationstjänster och iThis thesis explores how a business-to-business (B2B) focused company should adapt the marketing strategy when transitioning into the direct-to-consumer (D2C) market, in order to grow through market penetration. The authors have examined a Swedish credit reference agency, Upplysningscentralen (UC), having expanded into the consumer markets of credit information and identity protection services – t

In recent decades, there has been significant attention on the decline in insect populations, including moths and hover flies. To tackle this issue, innovative methods such as entomological LiDAR technology have revolutionized the remote identification of free-flying insects. The distinct spectral reflection from moth and hover fly wings enables precise differentiation between species and sexes. W

Cities worldwide face unprecedented challenges, demanding innovative approaches to sustainable urban development. The imperative for cities to be dense and green poses significant challenges in urban planning, underscoring the need to understand how these goals interact. This study examines the dense and green city vision in Malmö's planning documents through critical discourse analysis, focus

Att arbeta med motivation kan förstås ha en påverkan på både medarbetarnas produktivitet och mående. Trots de fördelar motivation kan ge har forskningen framför allt fokuserat på hur man arbetar med motivation inom kunskapsintensiva yrken och ett underskott av kunskap har skapats kring arbetsintensiva yrken. Att arbeta inom ett arbetsintensivt yrke kan ur många aspekter förstås som utmanande. Utöv

Higgs boson decay to bottom, anti-bottom quarks is the major decay channel due to the fact that these quarks have a relatively high mass and the Higgs coupling to a particle is proportional to its mass. This process is difficult to detect experimentally because of the jets produced by the quarks. In computations of this decay at next-to-next-to-leading order (NNLO), there is a specific term which

This study aims to explore the experiences women face due to the criminalisation of abortions in the United States. It presents a thematic analysis of the criminalisation of abortion through a feminist framework, examining its profound implications on women's lives. Utilizing secondary data from social media platforms and news outlets, this research will also employ netnography and ethnography

Inom paleoekologi studeras fossila ekosystem och hur dessa påverkats av klimat- och habitatförändringar, vilket även kan kopplas till nutida och framtida ekosystemsförändringar. Paleoekologi är en disciplin inom geologi, vilket gör att paleoekologisk kunskap inte alltid utnyttjas till sin fulla potential inom bland annat bevarandebiologi och naturvård. Detta beror främst på en bristande förståelse

In this master's thesis, my main objective is to broaden the understanding of early Franciscan spirituality. I achieve this by utilizing the sermons of Anthony of Padua as a source. By studying his sermons, we gain a deeper understanding of his thoughts. The research question of the thesis is: What is Anthony's perspective on poverty and wisdom based on his sermons? These two aspects of An

Entrepreneurial marketing has proven to be important for a brand's survival in a fiercely competitive market. A well-communicated brand identity contributes to positive brand awareness, brand attitudes and legitimacy, which are important elements for a successful brand. There are some communication strategies for well-established companies, but to our knowledge, there is a lack of research on

Syftet med detta examensarbete är att undersöka vad som får svenska pensionärer att migrera till Costa del Sol och hur det påverkar deras uppfattning om deras existentiella hälsa som uttryckt i mening-i-livet, sammanhang och tillit. Uppsatsen bygger på ett två veckor långt fältarbete, med observationer, samtal och ett kort frågeformulär. Den övergripande forskningsfrågan är hur migrationen har påvThe purpose of this thesis is to investigate what makes Swedish retirees migrate to Costa del Sol and how it affects their perception of their Existential Health as expressed in Meaning-in-life, Coherence and Trust, building on a two-week fieldwork, with observations, free conversations, and a short questionnaire. The overall research question is how the migration has influenced retiree’s percepti

The healthcare sector, responsible for 5% of the world's carbon emissions, is at a critical juncture in adopting sustainable practices, particularly through the adoption of circular economy practices. This thesis examines the adaptation of circular economy practices by Swedish MedTech companies, aligning with the European Commission's Circular Economy Action Plan which supports the EU’s cl

Mot bakgrund av dagens gängkriminalitet har visitationszoner lyfts fram som ett verktyg för att motarbeta våldsutvecklingen i Sverige. Från flera håll har däremot oro uttryckts om att metoden kan vara kontraproduktiv. Eftersom det finns en brist på forskning på området ämnar studien därför att undersöka några svenska polisers uppfattning kring implementeringen av visitationszoner i Sverige. Vidare

I den här uppsatsen presenteras hur skrivande och skrivprocessen skildras genom metaforer. Fokus ligger på att kartlägga vilka metaforer som används för att beskriva skrivande, om det finns några mönster i användningen och om det finns skillnader i vilka metaforer som används beroende på vilken typ av skrivande det skrivs om. Materialet består av fyra skrivhandböcker som används som kurslitteratur

The phenomenon of hybrid work, combining remote and on-site work, has gained popularity in recent years following the COVID-19 pandemic. This shift has introduced new dynamics in the workplace, calling for a reevaluation of leadership practices in order to address the challenges and opportunities hybrid work brings. Despite the growing usage of hybrid work models, there is limited research on the

General Purpose Graphics Processing Units (GPGPUs) have become the prevalent processor for AI/ML and other large computational problems because parallel processing has not reached a hardware limit, unlike single-threaded processing. The goal of the thesis is to investigate the suitability of a novel SRAM architecture for implementation in a GPU without extensive GPU architecture changes. This arch

This thesis focuses on images produced by Generative Artificial Intelligence and poses questions around biases and implication of these. With the emergence of AI image creation programs, the complexity of representation is brought to the surface. The main material in this thesis consists of AI-generated images and the material will be analyzed with a semiotic framework through the lens of cultural

This thesis integrates Actor-Network Theory (ANT) and Tim Ingold's concepts of "dwelling" and "making" based on my cultural analysis conducted at the Museum of Memory on Hands in Guiyang, China, during both the summer and winter, for one month each season. The study primarily explores the museum’s vision of "All things in symbiosis, life can perpetuate" is manifes

The aim of this study was to explore how professionals working with the evidence-based method Individual Placement and Support (IPS) reason regarding its utilization for a broader target audience than the method originally intended. Additionally, we sought to enhance the understanding of how and why an evidence-based method is modified and adapted when applied in a new setting and for a different

Disasters exacerbate pre-existing gender inequalities, rendering women vulnerable to various forms of harm. Nevertheless, women are not victims to be protected by men; rather, they play a significant role in post-disaster recovery. Previous studies in Türkiye’s context revealed a lack of gender lens in disaster response and management. This thesis investigates the gendered experiences of women in