Green is the New Normal - An exploratory study of how slow fashion companies encourage normalization of sustainability initiatives in the retail store
Title: Green is the new normal: An exploratory study of how slow fashion companies encourage normalization of sustainability initiatives in the retail store Date of seminar: June 5th 2019 Course name: BUSN39 Degree Project in Global Marketing Authors: Jennifer Phan & Xinyi Yao Supervisor: Andrea Lucarelli Key words: social normalization, social and personal norms, communication strategies
