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Syftet med uppsatsen är att undersöka hur egenutgivande författare förhåller sig till marknadsföring av sina böcker. Materialet i undersökningen består av intervjuer med medlemmar från Facebook-gruppen ”Egenutgivare på Facebook” och en enkätundersökning publicerad i samma Facebook-grupp. Materialet har analyserats utifrån tre olika teorier: digital marknadsföring, segmentering och John B. Thompson

Ett porträtt av proteomet Bioinformatiken är unik i sin position inom livsvetenskapen tack vare den frihet och de verktyg som finns för att förenklat kunna skildra en komplex biologisk verklighet. Bioinformatiken står mellerst i processen att analysera ett biologiskt prov. Först i ledet av biologiska analyser finns vävnadsprovet som förbereds på ett laboratorium, så att dess molekylära beståndsdDespite the abundance of available tools for describing and analyzing gene expression data, few are properly suited for downstream analysis of quantitative proteomics data. An accurate depiction of the proteome requires us to move from a gene-centric analysis, towards one that accounts for the diversity of the proteome and respects its complexity. Here, an improved approach for first generation fu

Having fun at work has become a popular topic among practitioners and academic writers. Managed fun is the form of workplace fun that “stems from managers” (Plester, Cooper-Thomas & Winquist, 2015, p.381). However, researchers suggest that the ‘dark side’ of fun is to be further investigated as most of the empirical data is focusing on the positive effects of having fun at work (Fleming, 2005;

Syftet med studien var att utröna hur sambandet mellan upplevd flexibilitet av arbetstider och självskattat psykiskt välmående såg ut. Detta då en del studier har funnit att flexibilitet i arbetstider var fördelaktigt för psykiskt välmående, medan andra har funnit det motsatta. Undersökningen var en enkätbaserad tvärsnittsstudie. Psykiskt välmående mättes med Mental Health Continuum Short Form (MHThe purpose of the study was to examine the relationship between perceived flexibility of working hours and self-reported mental well-being. This due to the fact that some studies have found that flexibility in working hours was beneficial for mental well-being, while others have found the opposite. The method was a cross-sectional survey. Mental well- being was measured using Mental Health Contin

Hållbarhet har länge varit ett omtalat begrepp och fenomen som stått högt upp på många organisationers agenda, inte minst inom livsmedelsindustrin. Tidigare forskning inom hållbarhetskommunikation på livsmedelsförpackningar har tenderat att fokusera på andra aspekter än det visuella, och vidare har semiotisk forskning betraktats som något av en bristvara. Syftet med denna uppsats var därför att biFor quite some time, sustainability has been a frequently mentioned word and phenomenon of vast importance for organisations, especially within the food industry. Previous research within sustainability communication on food packages has focused on other aspects than the visual, and semiotic research has furthermore been lacking. The purpose of this study was therefore to contribute with knowledge

Background | Motor dysfunction due to progressive nigrostriatal degeneration is a key feature of Parkinson’s disease (PD). Hemizygous loss of Engrailed-1 (En1) induces features reminiscent of PD in mice, such as nigrostriatal axonal degeneration and dopaminergic neuron death in the substantia nigra pars compacta (SNpc) starting at three weeks of age. Interestingly, the neuropathological phenotype

I vårt globala samhälle har hållbarhet blivit av allt större vikt för organisationer i olika typer av branscher. Organisationer tenderar idag att prioritera att arbeta med externkommunikation gällande hållbarhetsfrågor istället för att bygga upp den inom organisationen via internkommunikation. För att påverka och skapa en mer hållbar affärsstrategi argumenterar vi för att ledare måste prioritera sIn our global society sustainability has become increasingly more important for organizations in different kinds of businesses. Organizations tend to favour to communicate externally that they are working with sustainability instead of com- municating internally. In order to impact and implement a more sustainable busi- ness strategy we argue that leaders need to prioritize and develop their inter

Sport is a crucial arena in which hegemonic masculinity is constructed and reinforced. The creation of gendered hierarchies is a powerful tool contributing to the persistence of male dominance, subordinating those not conforming to the specific expectations of what counts as ‘masculine’. Conducting an analysis of 24 German and British online articles reporting on weightlifting during the 2012 Lond

I Sverige har kvinnor högre utbildningsnivå än män samt är i klar majoritet bland universitetsstudenter. Trots detta är kvinnor i tydlig minoritet på arbetslivets topp. När studierna är klara och arbetslivet tar vid skiftar dominansen. Vad händer på vägen? Termen “glastak” refererar till de hinder som finns för kvinnor att nå toppjobb. Studien ämnade undersöka om det fanns tecken på att glastaket Women in Sweden have a higher level of education than men and are a distinct majority among university students. Despite this, women are a clear minority at the top of the labour force. When school’s out and working life begins, there is a shift in the dominance. What happens along the way? The term “glass ceiling” refers to the obstacles that exist for women to reach top jobs. The study intended

This paper discusses the phenomenon surrounding the concept introversion and the medial discourse concerning it in Sweden. It also analyses the concept with a medical anthropological perspective in the Swedish context as an attempt to explain why introversion has become a popular personality type to both write about and identify with. How do the media handle the concept? What does this say about t

Öga för öga, tand för tand är en straffrättslig princip som myntades av kung Hammurabi i Babylonien kring år 1700 före Kristus genom Hammurabis lag. Principen om öga för öga, tand för tand innebär att den som orsakat skada ska lida samma skada. Svensk straffrätt har gått från resonemanget att ”ont ska botas med ont” till straff och skadestånd i pengar och därför finns inte principen om öga för ögaChapter 5 article 2 of the Property Formation Act reads that the person who forfeitsland shall be compensated with land primarily. This means that the principal rule isthat land shall be compensated with land, but when this is not deemed appropriated compensation in money is acceptable. Furthermore, the paragraphmeans that the Surveying Authority (LM) may decide against the land owners wish that c

Looking for mutations causing stroke in families For functioning, brain needs uninterrupted supply of blood with oxygen and nutrients. Arteries carry purified blood from heart to brain. If any of the blood vessels in the brain bursts or blocked, brain cells start dying and cause stroke. When stroke has occurred due to blockage in a blood vessel, it is called ischemic stroke. If this blockage is d

This thesis investigates the under-researched relationship between open innovation (OI) and organisational learning (OL). It addresses questions on how design agencies (DAs) (as a form of inbound OI) influence their client company’s OL process. It also considers the main barriers companies face at each stage of the OL process and how these barriers impact OL. To start, the literature on OI, DAs

Access to water is a necessity for farmers for them to be able to produce food. This poses a problem in Jordan, one of the world’s driest countries, but also in Sweden, where after a drought in the summer of 2018 the state of the water levels was more critical than ever. Virtual reality (VR) has shown to be a tool with a good effect on students’ learning. In this work VR has been taken advantage o

The aim of this study is to investigate what unaccompanied asylum-seeking children need according to the staff working at the homes where they are living. and how the staff tries to meet these needs. The method is qualitative and is based on interviews where six staff members were interviewed from two different homes. This study analyzes the relationship between the unaccompanied asylum-seeking c

Researchers, from various academic departments, are increasingly undertaking studies of phenomena by way of practices considered to be within the sub-field of emotional geography. Emotional geographers, in an attempt to imbue research with the intensely subjective experiences of events and spaces, seek to uncover feelings by way of emotions, yet cautiously avoids the non-representational by workin

Paradise Hotel (PH) är Sveriges största och mest populära reality-tv-program, men även kanske Sveriges största kändisfabrik; unga svenskar söker sig nämligen till programmet i hopp om att lansera ett sociala medie-baserat kändisskap. Till att börja med grundar sig PH i heteronormativitet och har ofta blivit kritiserat för förlegade könsroller, därför utgår denna studie från att undersöka de könsstParadise Hotel (PH) is Sweden’s largest and most popular reality TV show, but perhaps also the country’s largest celebrity factory as young Swedes are applying to be a contestant on the show in hopes of becoming a social media celebrity. First of all, PH is based on heteronormativity and has been criticized for its outdated gender roles, which is why this study starts off by examining the prevaili

Older people: Disgusting or in love? - Young adults’ descriptions of older people and their sexuality. The purpose of this study was to investigate young adults’ descriptions of elder and older peoples’ sexuality. A qualitative approach was chosen for this study, in which eight semi- structured interviews were conducted. The respondents, who were all young adults between the ages of 20-30 years o

Vad publicerar en partiledare på Instagram? En kvalitativ studie av politisk personalisering på Instagram Syftet med denna studie var att undersöka fenomenet Personalisering, i relation till Strategisk Politisk Kommunikation och Sociala medier. Genom en analys av fyra svenska partiledares användande av den sociala medie plattformen Instagram, strävade denna studie efter att finna potentiella temaWhat does a political party leader post on Instagram? A qualitative study of political personalization on Instagram The purpose of this study was to explore the phenomena Personalization in relation to Strategic Political Communication and Social Media. Through an analysis of four Swedish political party leaders usage of the social media platform Instagram, this study aimed to find potential patte

Following a rapid change in the way information is shared in our society, we have seen over the last few decades a change in how libraries construct their activities in relation to the library space. Different attitudes and opinions on what should or should not be going on in the library space, and by that extension the library’s purpose in itself, have come and gone, and built on each other in th