Sweetening the Logistics: Drivers of Logistics Synergy Realization in Horizontal M&As - The Case of the Cloetta and Leaf Merger
The increasingly competitive climate has caused companies to pursue counteractive strategies such as M&As in the hope to attain synergy potential. However, M&As are associated with a high failure rate and synergy realization is often unsuccessful. One area poorly covered in previous literature and often unattended by merging parties is synergies within logistics, despite its significance f
