Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia
Aim: The aim of this study is to explore why German millennials use the green search engine Ecosia, as the organisation is experiencing considerable growth in Germany. Theoretical Perspectives: This thesis adopts well-established theories such as the Theory of Planned Behaviour, the Value-Belief-Norm Theory, and the Social Influence Theory. Moreover, the theoretical perspective consists of the Mu
