Intern marknadsföring - Ett lyckosamt koncept eller en omtalad myt?
The purpose of this thesis is to investigate whether internal marketing has any effect on employee loyalty in a public sector knowledge intensive organisation. The study was limited to one organisation, Ekonomihögskolan in Lund, owing to time restraints. The method used to conduct this study was a qualitative interview and a quantitative survey that were based on a specific model: “A Conceptualiza