Purpose: To investigate how the L'Oréal Group manages its multi-brand portfolio within the beauty market, focusing on how they navigate the complexities of brand cannibalization. Methodology: This paper employs a qualitative research method. Empirical data about the case object L'Oréal Group was collected through secondary data from their latest annual report, websites and online sources

Bakgrund: Forskning visar att föräldrar som har spädbarn med kolik upplever stor oro, frustration och maktlöshet eftersom de känner att de inte kan hjälpa sitt spädbarn. Föräldrastöd behövs från omgivningen men framför allt från hälso- och sjukvården. Föräldrarna upplever stödet från hälso- och sjukvården som bristfälligt då de inte blir lyssnade på och bekräftade. Barnhälsovårdssköterskan är den

Bakgrund: Syftet med triagering är att rangordna svårighetsgraden i vårdsökande patienters hälsotillstånd eftersom befintliga resurser inte räcker till att omhänderta samtliga sökande patienter samtidigt. Skalor avseende allvarlighetsgrad har framställts för att ge vårdpersonal ett homogent tillvägagångsätt vid bedömning av patienters prioritet, dessvärre finns ingen kvalitetsgranskning eller geme

Uppsatsens syfte är att analysera tidsbegränsade anställningsavtal och hur konverteringsreglerna för sådana avtal till tillsvidareanställningar påverkar deras användning. De regleras främst genom 5 § och 5 a § lag (1982:80) om anställningsskydd. Uppsatsens valda metod för undersökningen är den rättsdogmatiska metoden. Kärnan i metoden kan sägas bestå av kartläggning, kritik och konstruktiv analys This essay’s purpose is to analyse fixed-term employment contracts and how the rules for conversion of said contracts to permanent ones affect their use. Their regulation mostly stems from the 5 § and 5 a § of the Employment Protection Act. The essay’s chosen methodology for the investigation is the legal dogmatic method. The core of the method can be said to be in the surveying, the critique and

Purpose: As co-branding has become a popular strategy to differentiate brands and create awareness in a crowded market, this has developed to be a relevant research field. Through an analysis of a luxury brand’s two different approaches to co-branding, this paper aims to analyze how brand identity alignment impacts co-branding and to provide a guideline for the decision-making process of selecting

Bakgrund: Höga patientflöden, kritiskt sjuka patienter, och larmsituationer resulterar i en variabel arbetsmiljö på akutmottagningen som kan vara påfrestande och stressutlösande för sjuksköterskor. En sjuksköterska med höga nivåer av stress riskerar att drabbas av konsekvenser som compassion fatigue, sekundär traumatisk stress (STS), och posttraumatiskt stressyndrom (PTSD). Förutom att påverka sju

Purpose: The aim of this paper is to examine how organizations use live in-person events to increase brand awareness and long-term brand loyalty. Methodology: This paper utilizes a qualitative research method through the examination of three case studies: Red Bull Rampage, NHL Global Series, and Nike’s Breaking2 Marathon. The information for these case studies was gathered through secondary resear

I början av 1900-talet byggdes enorma sjukhus runt om i Europa i hopp om att bekämpa den förödande spridningen av tuberkulos. Innan framtagandet av antibiotika och vaccin låg fokuset på att isolera de insjuknade och förse dem med näringsrik mat och frisk luft, i tron om att det hade en läkande effekt på lungorna. Trots att det saknades medicinska belägg för detta resulterade det i att sanatoriernaIn the beginning of the 20th century, enormous hospitals were built all over Europe to cope with the devastating spread of tuberculosis. Before the invention of antibiotics and vaccines, emphasis was placed on isolating the sick and providing them with fresh air, assuming it had healing effects on infected lungs. Despite never being clinically proven, sanatoriums were often located far from cities

This paper analyzes the corporate rebranding efforts of Google to Alphabet and Facebook to Meta, examining the motivations behind these shifts, the changes in brand architecture and the impact on stakeholders. The authors use the Corporate Brand Identity Matrix and Stakeholder Theory to assess the rebranding's effects on investors, employees, consumers, and policymakers. The paper concludes th

Abstract Purpose: The purpose of this study is to expand literature on brand collaborations by shifting focus from well-documented luxury-fast fashion collaborations to luxury-luxury partnerships. The trend of luxury-luxury partnerships challenges the traditional view that brand collaborations are primarily about image enhancement and transfer, suggesting deeper strategic advantages. This paper a

Purpose: This study aims to explore the impact of long-term brand ambassadors on brand equity and emotional connections with consumers. Additionally, the study will focus on the challenges brands face when a long-term ambassador departs and how to handle them. Methodology: This paper takes a qualitative approach, using secondary data and case studies to explore how brands manage the exit of long-

Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations. Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands? Methodology: The study utilizes an inductive,

The transition towards sustainable rail transportation has positioned hydrogen as a promising alternative to traditional fossil fuels. This thesis focuses on the analysis of design for onboard and offboard hydrogen storage systems for light trains, which plays an important role in facilitating the adoption of hydrogen-powered rail vehicles. It explores state-of-the-art hydrogen storage technolo

Purpose: To examine how different branding strategies (direct branding, sub-branding, and independent branding) in luxury downward line extensions affect the exclusivity and brand im- age of the parent luxury brand. Design/methodology/approach: This study follows a qualitative approach by conducting semi-structured interviews with 15 respondents. The interviews were based on three luxury brand cas

Purpose: The purpose of this study is to investigate the impact of brand logics on the success of brand extensions. Methodology: This study has examined two different case studies to better understand the effect of brand logic. An extensive literature review was done on “brand logics”, specifically Unique Selling Proposition (USP) and the Golden Circle, “brand extensions” as well as “brand identit

Research Question: Does the success of price-driven e-commerce platforms like Temu indicate a fundamental shift away from traditional branding values such as emotional connections, trust, and long-term engagement, or is it an adaptation to evolving consumer preferences for affordability and convenience? Purpose: The purpose of this paper is to critically investigate whether the success of price-

Technological innovation has been a crucial driver of economic growth, leading to significant improvements in our quality of life. However, the rise of dual-use technologies—those with both beneficial and harmful potential—poses increasing risks. This paper examines what the impact of government policies designed to mitigate these risks is on innovation, focusing on Denmark’s 2008 Biosecurity Law