Environmental accounting : media, activists and Hennes and Mauritz in a mixed-method perspective and implications for the fashion industry
Change towards a sustainable company is driven either by media or the company, the argument goes. It is though questionable, if companies as individual actors have an impact on the environment at all, or if they are too small in the global economy. Using the macro- economic gravity model, the size question can be answered positively, the companies do have an impact. Thus reasons why companies chan
