Native advertising - att bedra eller förädla? : en fallstudie om journalistikens moderna gråzon
This thesis aims to address the similarities and differences between journalism and native advertising. Is native advertising a business model for the media industry or is it simply a new way for journalists to write? The case study is based on a series of native advertising articles from the Swedish news site "Omni". The empirical data was collected both by a quantitative and qualitativ