A Failure of Norm Diffusion: An Analysis of Saudi Export of Salafist Norms to Bosnia and Herzegovina
Saudi Arabia has been exporting Salafism, a fundamentalist version of Islam, to Bosnia and Herzegovina since the 1992-95 Yugoslav secession war. However, Salafism has been mostly rejected, even though one might expect Bosnian society to be susceptible to radicalism. The purpose of this paper is to make empirical and theoretical contributions to norm diffusion theory, by closely mapping the reasons