Analysis on Japanese Hospitality Spirit of Omotenashi: Does it Work in Other Countries? A Case of its Implementation in Indonesia
The spread of omotenashi has been growing somewhat rapidly for the past few years outside of Japan, notably to the region of South East Asia such as in Indonesia, Malaysia, Vietnam and Thailand. This spread might be contributed to the widely expected positive impacts of omotenashi such as its capability to improve the overall level of customers’ satisfaction through the empowerment of the service