The main objective of this thesis is to study the brand manager’s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever

Uppsatsens syfte är att försöka förstå, utifrån existerande teorier och med hjälp av insamlad empiri, vilka parametrar i ett kundperspektiv som är av betydelse vid utvecklingen av en prissättningsförmåga bland business-to-business-företag. Vi har använt oss av en kvalitativ metod vars ansats är av abduktiv karaktär. Den empiriska datan har samlats in genom semi-strukturerade intervjuer vilka har g

Vi har formulerat två teser som visar effekten av hur MKF använder oklarheten i sin rekryteringsprocess. Den första tesen orsakar en ryktesspridning som gör att MKF får in ett stort antal ansökningar. Den andra tesen leder till att de inkomna ansökningarna håller en hög kvalité. Kombinationen av dessa två effekter gör att MKF får till stånd en mycket effektiv rekryteringsprocess.

The purpose of the study is to investigate whether insiders generate an abnormal return compared with other investors on the Swedish Stock Market. This abnormal return is defined as the cumulative average abnormal return (CAAR). The other purpose is to investigate whether it would be profitable for “outsiders” to mimic the transactions of insider trades. The results indicate several significant ab

The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim managemen

Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of netwo

Despite the current attempt of scholars over the last decades to liberate literature from the dualistic, binary-minded gender thinking by presenting multiple concepts of gender identity construction (cf. Pullen & Simpson 2009; Linstead & Pullen 2006), our society is still constructed by the differentiation of women and men based on stereotypes (Nentwich 2006; Billing & Alvesson 2000).

Aim: The aim of this degree project is to carry out the corporate wide analysis and investigation to identify the existing and upcoming sustainable practices in Thule AB, general awareness and perception on sustainability among employees and to calculate carbon footprint of a bike rack, a Thule product produced at Seymour plant, USA. Approach: We embarked on this project by dividing it into two di

This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotio

Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditiona

The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led

The purpose of this paper is to shed light on possible cultural, political and legal problems and possibilities that may arise when western companies enter the Chinese market by means of an industrial park. Conclusions: Industrial parks are not a universal establishment strategy that solves all potential problems. For small and medium enterprises entering the Chinese market through an industrial p

This article aims to mirror a time of radical change in Swedish jazz education through perspectives formulated in the jazz journal Orkesterjournalen. During the 1980s, jazz musicians are still typically viewed as self-taught; you learn how to play jazz through listening and through playing together in contexts where fellow musicians function as informal “teachers”. The growing formal jazz educatio

In Sweden a new red list was issued 2000, but there is no published list of the most important areas for biodiversity preservation. I use woodliving and red-listed beetles as indicators of “hot-spots” for biodiversity preservation, since these insects constitute a large proportion of the red-listed forest living species in Sweden. Based on museum and many large private collections of beetles from

Abstract: The purpose of the paper is to examine the impact of the Governments contribution Creative school (Skapande skola) on a cultural business by a case study of Skissernas museum in Lund. By investigating the difference in work process between the projects implemented with and without Creative school I can identify the impact of the contribution on Skissernas museum. The biggest difference b