Looking into the Influence of E-servicescape Conceptual Model in Bangladeshi online travel industry and understanding the customer influence in building trust among customers
The influence of the classic e-servicescape conceptual model in the context of "Flight expert", the first fully functional OTA in Bangladesh has been scarcely explored in existing e-servicescape literature. In addition to this, social factors in e-servicescape conceptual model are another thing that is less studied in social science. The objective of this study was to look into the influ