Den instabila kulturen: en postmodernistisk studie av Guccis kampanj Utopian Fantasy
This dissertation intends to display how today’s culturally dominant features of postmodernism can be read in the fashion image. By doing a qualitative study of Gucci’s campaign Utopian Fantasy from Spring/Summer 2018, this thesis has located postmodern tendencies in the fashion image. Results show that the ’anything goes culture’, with a fragmented subject, the de-centering of values and unstable
