Did gendered marketing stop the electric car?
By peter [dot] kjallkvist [at] ehl [dot] lu [dot] se (Peter Kjällkvist) - published 13 March 2025 Did branding electric cars as feminine hold back their development for more than a hundred years? In 1900, only 22% of all US cars produced were gasoline-driven, the rest split between electric and steam cars. The early 20th century saw three realistic contenders for automotive power: electric, steam
https://www.lusem.lu.se/article/did-gendered-marketing-stop-electric-car - 2025-04-02