Emotion, Memory, and Intention A Quantitative Study Exploring the Impact of Nostalgic Short-Form Videos on Visit Intention
Purpose: The purpose of this paper is to examine the effects of nostalgic short-form video on visit intention, including the interaction of nostalgia to perceived self-continuity, attitude towards location, and previous travel experiences. Methodology: The study uses an experimental design that compares individuals’ responses to nostalgic vs non-nostalgic short-form video. Multiple regression an
