Filtyp
Studien visar resultat på att ett parasocialt förhållande till en influencer är avgörande för konsumentens värdesamskapande, vid interaktionen med influencer marketing på sociala medier. Detta innebär att influencern, till följd av tillit, inspiration och vänskap, påverkar konsumenter även i kundsfären. Därmed är det inte endast vad konsumenter anser som värdeadderande erbjudanden, likt inform
For my bachelor thesis, I wanted to explore and develop a new kind of robot vacuum cleaner. A robot vacuum cleaner that can climb stairs. Not that there is a big need for it for us to function as human beings. But to make the already established robot vacuums go even further. Simply to make time for more important moments of the user’s life. During my project, I researched and evaluated di
Nyhamnen is an emerging area in Malmö located north of the central station and includes Inre hamnen (“Inner Harbor”) and Frihamnen (“Free harbor”). Traces of the port’s rich history are found in the architecture in the form of large reservoirs, silos, quays and other industrial buildings and objects. According to Malmö City’s master plan for Nyhamnen 2019, the area is intended to be transformed in
For the sense of well-being and human health, a pleasant indoor environment is essential. Today, people spend about 90 % of their time indoors, meaning that they can be significantly affected by the buildings in which they spend most of their time. Older people are bound to spend more time indoors and also as they belong to the most sensitive age group, their indoor environments as elderly homes m
Ecological restoration has become an increasingly used practice to revert degraded land and mitigate the effects of extreme events in vulnerable biomes such as drylands. Methods to improve the assessment of these restoration interventions are essential to ensure their success, optimize resources and identify improvement aspects for future interventions. This study develops a method to assess the p
Klimatförändringar orsakade av människan medför en betydande konsekvens. I Sverige har handlingsplaner och lagkrav införts för att uppnå ett hållbart samhälle. En av branscherna med stor klimatpåverkan i form av växthusgasutsläpp är bygg- och fastighetssektorn. En konkret åtgärd som införts för att främja en hållbar utveckling inom samhällsbyggnadssektorn är lagkravet om klimatdeklaration av byggnClimate change caused by humans entails significant consequences. In Sweden plans of actions and new laws has been introduced to achieve a sustainable society. One of the industries with a major climate impact in the form of greenhouse gas emissions is the construction sector. A tangible action made to promote sustainable development within the construction sector is the legal requirement for a cl
Purpose: This study aims to determine how a company uses sustainability reporting to engage its stakeholders, with a view toward analysing legitimacy theory and stakeholder theory. Sustainability disclosure is a key source for determining whether a stakeholder will keep a relationship with a company. Focusing on pharmaceuticals in the Nordic region yields more conclusive results because the Nordic
Due to the widespread juvenile delinquency in Sweden, attention has been brought to the need for more intrusive penalties for young offenders. Therefore, the penalty of youth probation (Sw. ungdomsövervakning) was legislated in 2021, which aims to counteract recidivism and contribute to a favorable development of young offenders. Previous literature reveals that there is no agreement in the effect
Titel: Jag vill inte skryta men tröjan är svindyr – en experimentell studie om sociala och personliga motiv bakom lyxkonsumtion Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Olle Grönvall, Emilia Nilsson Mörnstam, Ebba Sandvig Handledare: Johan Gromark Nyckelord: inre motiv, yttre motiv, marknadsföringsbudskap, lyxvarumärken, konsumtion Syfte:
Quark is a dairy product that has existed for a long time. However, it has grown in popularity during the last years due to the fact that it is often portrayed as a healthy alternative in the dairy section. There are no regulations connected to the manufacturing process of quark. At a specific dairy company, there is a desire to understand and optimise the quark production to obtain a consistently
Geographical Information Systems are a powerful tool for the processing of geographical data and can be used to implement predictive modelling for the purpose of archaeological research. The study presented here proposes a predictive model based on multi-criteria evaluation, and aims at analysing the parameters of known Upper Palaeolithic decorated caves in the Périgord noir, in southwest France.
Forskningsfråga: Hur påverkas konsumenters uppfattning om ett varumärke av företags ageranden i krigförande länder? Syfte: Syftet med denna uppsats är att skapa förståelse för hur konsumenters uppfattning om varumärken påverkas av företags agerande i krigförande länder. Teoretiska perspektiv: De huvudsakliga teorierna handlar om hur varumärkens upplevda Business Ethics och upplevda CSR påverkar Research question: How do different actions from corporations, in countries waging war, affect consumers' perception of the corporation? Purpose: The purpose of this study is to examine how consumers´ perception of brands are affected by corporations' actions in countries waging war. Theoretical perspectives: The main theories cover how brands´ perceived Business Ethics and perceived CSR
Title: Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space Seminar date: 2022-06-03 Course: BUSN39, Degree Project in Global Marketing - Master Level Authors: Jesper Karlsson & Sophie Weir Advisor: Javier Cenamor Keywords: Brand activism, brand positioning, plant-based brands, FMCG, brand identity Research questions: How do marketing profe
The purpose of this study is to investigate how femvertising, in specific advertising which aims to encourage female empowerment, is perceived by two generations of women and if it affects their attitudes toward an ad. The study is a replication of the previous study Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects presented by Åkestam, Rosengren and Dahlé
Undeniably, ‘Short Food Supply Chains’ (SFSCs) or, in Dutch, ‘korte ketens’ are on the minds of policymakers and visionaries in the Netherlands. In addition, the concept has given rise to multiple small-scale initiatives. This research explores the many stories and motives behind these initiatives, as well as any other practices that are committed to SFSCs in the city of Amsterdam. Firstly, an att
An increase of cycling is known to increase health, lower gas-emissions and lower traffic-congestion. In cities with a high modal-share of bicycling, a higher quality of life can be measured. “Supercykelvägar” in The Netherlands and Denmark are defined as forming the backbone of the regional cycling-network. Malmö is planning to implement six routes of “supercykelvägar” within the city and the firÖkad cykling leder till bättre folkhälsa, mindre utsläpp, mindre trafikköer och forskning visar att det, i städer, finns ett samband mellan höga färdmedelsandelar cykling och livskvalitet. Kapacitetsstarka pendlingsstråk för cykel, även kallade ”Supercykelvägar”, ska byggas i Malmö och de förväntas uppfylla kvalitetskrav gällande tillgänglighet, framkomlighet, säkerhet, trygghet, komfort och ident
