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The purpose of this research is to extend the theory of humor research and add a new nuance to humor theory. Additionally, the study intends to measure the effect different humorous content types have on ad likability and purchase intention, as well as the relationship between the two. A mixed method approach was applied, conducting focus groups and questionnaires in order to study and understand

This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. By looking at this phenomenon through the lens of pers

För att uppnå nationella klimat- och miljömål måste den förnybara elproduktionen i Sverige öka inom de närmaste decennierna. Det svenska elcertifikatsystemet är ett marknadsbaserat finansiellt stödsystem med målet att skapa incitament till en ökad förnybar elproduktion. Uppsatsen syftar till att förmedla en överblick av elcertifikatsystemet som är reglerat genom lagen (2011:1200) om elcertifikat. In order to achieve the national climate and environmental objectives, the renewable energy production in Sweden must increase within the next few decades. The Swedish green certificate system (Sw: elcertifikatsystemet) is a market-based financial support system aimed at creating incentives for increased renewable energy production. The purpose of this thesis is to present an overview of the elect

Postoperative nausea and vomiting (PONV) är en vanlig komplikation efter anestesi och operation.. Förutom obehag för den drabbade är det negativt hälsoekonomiskt. I riktlinjerna som European Society of Anaesthesiology (ESA) utfärdat står skrivet att kolhydratrik dryck som intas upp till två timmar preoperativt ökar välbefinnandet hos patienten. Syftet med denna studie var att granska och sammanfat

Using the most recent data from 1996 to 2016, I examine the more current relationship between housing wealth and private consumption. I extend the Life-Cycle Hypothesis and separate wealth into housing wealth from financial wealth. The main method em-ployed is the Engle-Granger two-step method. Combined with the use of quarterly data, the method allows investigation of the long-term and short-term

Research Questions: within the context of an Explorative Interactive Coupled Open Innovation Collaboration: How can the managerial practices affect the collaboration status leading to collaborative inertia? and How can the concept of goal congruence be understood as an antecedent for collaborative inertia? Methodology: The research was conducted as a qualitative case study of an explorative inter

Moral distress in nursing is a widely-acknowledged phenomenon that has been linked to decreased patient care, burnouts and job turnover. Thereby, it is often described by quantitative studies which lack insights in feelings and perceptions of affected nurses. Our thesis approached the phenomenon differently by interpreting narratives. These were identified through a qualitative study in cooperatio

The aim of the study was to describe the relationship between problematic internet use and psychological wellbeing among upper high school students in Sweden. In addition, potential gender differences with regard to problematic internet use was described. Finally, the present study explored potential differences between students categorized as “ Average internet users” 127 (65%), “Risk internet us

This thesis investigates credit risk management in Nordic commercial banks and its effect on profitability. Two determinants of credit risk are chosen according to relevant literature, namely loan loss provision ratio and capital adequacy ratio. Thirteen banks in total are then investigated across the 16 year time frame from 2000-2015. The results seek to address two essential questions. Firstly,

Methodology: The method used is a single case study in a high tech company in Sweden, leader in network camera market. This work is a qualitative research, in which an inductive method and deductive analysis has been applied. Grounded-theory techniques have been used; eight semi-structured interviews were conducted-carefully and objectively selected following purposive sampling. Theoretical persp

Enligt en av tidernas utvecklingspsykolog Vygotskij är talspråket en av de viktigaste tillgångarna vi människor har. Det är så vi kommunicerar och interagera med varandra menar Vygotskij (Bråten, 1998). Vi pratar ofta om språkutveckling, men i denna uppsats kommer jag att fokusera på talspråksutvecklingen. I takt med att samhället förändras, så måste vi snabbt lära oss att interagera med varandra,

Denna studie bygger på en kvalitativ analys av hur svenska poliser skildrar sin yrkesroll i relation till den personliga identiteten, hur de ser på straff i Sverige i allmänhet, fängelsestraffets funktion och effektivitet i synnerhet. Syftet är att undersöka hur poliserna hanterar en eventuell motsättning mellan polisrollen och rollen som medmänniska samt att belysa huruvida tjänstemännen är tillf

Bakgrund: Hela familjen påverkas av den plötsliga och oväntade händelsen av att graviditeten avbryts och ett barn föds för tidigt. Föräldrarnas relation till barnet kan påverkas eftersom det blir en chockartad start på föräldraskapet. I denna chockartade situation försöker fäderna vara den starka i relationen. Många fäder kan uppleva stora krav eftersom det ska ge stöd till modern, oroa sig för ba

Innovation för ökad säkerhet inom ridsporten Ungefär 500 000 av Sveriges invånare rider regelbundet på olika nivåer. Att rida ensam är inte ovanligt och farhågan att ramla av hästen är alltid närvarande. Snart kan risken att bli ensam utan hjälp efter ett fall minskas drastiskt, med din egen mobiltelefon som enda verktyg.Horseback riding is enjoyed by millions of people worldwide, both as a competitive sport and as recreational activity. Horses have a congenital habit to flee from potential danger and the nature of the sport carries with it a risk of falling from the horse. Equestrians are often riding alone and the additional risk of being unaided after a severe fall accident is prominent. The need of a smartphon

Sociala medier har blivit en del av de flesta svenskars vardag, där Facebook står ut som det största sociala nätverket. Facebook används främst av yngre människor av vilka en klar majo- ritet använder Facebook dagligen. Facebook uppfattas som gratis, men i verkligheten betalar användarna med data som samlas in för att bland annat sälja vidare till tredje part. Har svenskar kunskap om hur deras

Från marken skickas växthusgaser ut i atmosfären - kan jordbruket påverka detta? Klimatförändringarna har flera orsaker. Den största är naturligtvis avbränningen av fossila bränslen, men även mikrober i marken producerar stora mängder koldioxid när de bryter ner organiskt material i jorden. Andra typer av bakterier i jorden bryter ner metan som också är en viktig växthusgas. Nedbrytning av metan Rhizosphere interactions have high influence on the fluxes of carbon to and from terrestrial ecosystems. One very important part of the rhizosphere interactions is the rhizosphere priming effect (RPE) which is defined as changes in the decomposition rate of soil organic matter (SOM) in response to labile organic carbon input from plant roots. Changes in decomposition of SOM affect nutrient availab

The requirement that taxable persons act in good faith first appeared in the Court of Justice’s case law in 1989. Given that there is an indisputable link between it and the rights to deduct input VAT, exempt intra-Community transactions and adjust improperly invoiced VAT, the requirement has potentially serious financial repercussions for taxable persons across the EU. However, exemplified by the

Environmental change has the potential to displace people all over the world, particularly those with high exposure to change and low adaptive capacities. In this context, migration is a response to individual and collective vulnerabilities, and thus represents an adaption strategy. Environmental migration can be triggered by environmental change directly, in the form of natural hazards, or indire

This thesis aims to analyse the effects on the Swedish economic growth as a result of growing carbon dioxide emissions during the period of 2017-2060. As being one of the Nordic countries, predicted to be one of the few least affected countries by global warming, Sweden will still most likely face the challenges of rising sea levels and more extreme weather events that will cause damages on infras