Beyond Skin: Unveiling the Cultural Impact on Ethical Skincare Brand Marketing through a Comparative Case Study
Thesis purpose: The purpose of this study is to understand how national culture plays a role in consumer perceptions through a comparative case study of three different ethical skincare brands from three different countries. Methodology: This study makes use of a qualitative research method, data collection is done through semi-structured mediated interviews of 20 participants from 14 different c