The future of Scents as Trademarks in the European Community based on a comparison to the American Experience
The principal function of a trademark is to give consumers a guarantee of the identity of a market product, by enabling the consumers to distinguish that product from others of a different provenance. In order to make a product stand out in the market place, the industry constantly seeks to invent and use new ways to appeal to customers. Lately, unconventional sensory marks, such as scents have ma