Social Mobile Apps - A Case Study of Carlsberg’s CrowdIt
Social Mobile Apps: A Case Study of Carlsberg’s CrowdIt Purpose/Originality/Value: Through an analysis of the Carlsberg’s CrowdIt-App, the case study whishes to draw attention to three conceptual areas, which have received scant attention,namely social mobile application (app), culture, and strategic mobile campaigning. While some prominent Public Relations and Communication Management scholars ha