Den konventionella varumärkesforskningen ger en alltför förenklad syn av konsumentens betydelse för ett varumärke. Uppsatsen förespråkar en sociokulturell aspekt där fokus ligger på hur konsumenten skapar mening på en makro-, mikro- och individnivå. Det är konsumenten, inte marknadsföraren, som skapar identitetsvärde och det är människor i konsumentens omgivning som påverkar kundens uppfattningar The conventional brand research provides an overly simplistic view of the consumer's significance to the brand. The paper advocates a socio-cultural aspect where the focus is on how the consumers create meaning on a macro, micro and individual level. It is the consumer and not the marketer, which will create identity; there are people in the consumer’s environment that affect their perceptions

Syftet med denna studie är att förstå hur chefer och medarbetare uppfattar medarbetarsamtalen i den egna organisationen. Vi vill tolka och förstå hur medarbetare och chefer upplever medarbetarsamtalet samt då vi har en förförståelse av detta samtal har vi försökt att hålla oss till den hermeneutiska forskningsinriktningen i denna studie. Vi ville att de personer som ingick i studien skulle få stor

The main goal of this thesis is to determine to what degree can there be observed indications for an overvaluation of Internet companies, which in turn may lead to the next asset price bubble in the Internet industry. By conducting an ex-ante analysis, the current study sets out to add additional knowledge in regards to whether and how well the emergence of a bubble can be determined in advance. T

The U.S.-China relationship is undeniably one of the most important economic and security relationships of the 21st century. Since Barack Obama took office in 2009, increasing emphasis has been put on ending the two wars in the Middle East and to redirect focus towards the increasingly important Asia Pacific region. The U.S. relationship with China has proven difficult to manage, and major differi

This thesis is devoted to understand the relationships between the European Union (EU) and Russian Federation (RF). The study is concentrated on the fields of energy (Oil and Gas) in their strategic partnership. The events during the last century in the global energy markets have put the European Union face to face with new challenges. Obviously, it is claimed that growth dependency on Russian ene

ABSTRACT Greece is generally known in recent years for a difficult financial situation. We show that institutions and corruption play a big role in how society is structured. Measuring institutions is a difficult thing to do when there is no precise data that says "this is it." We have used a measure of Transparency International which is an organization that assesses countries corruptio

Identity is formed in the understanding of the self and others, and it is also a consequence of how people perceive the world. The purpose of this thesis is to investigate which actors besides Israel individual Palestinians identify as significant for their understanding of their collective identity. The purpose is also to analyze how these actors have influenced Palestinians’ understanding of the

Abstract Author: Nicole Eklund Title:”Female wedding-frenzy and male urges - A qualitative content analysis of the two fashion magazine’s ELLE and King” [Translated title] Assessor: Elisabeth Martinell Barfoed Supervisor: Staffan Blomberg The main purpose behind this paper was to study two fashion magazines, King and ELLE, and how they describe and portrait men, women, femininities, masculinities

Det har blivit allt vanligare att anställda på företag tar med sig egna mobila enheter för att utföra arbetsuppgifter, detta kallas för Bring-Your-Own-Device (BYOD). När anställda medför privata enheter in i verksamheten uppstår ett antal komplikationer. Beroende på hur företag hanterar BYOD kan det leda till olika möjligheter och risker. Syftet med dennna studie är att undersöka vilka möjligheter

The thesis is a study of citizenship as lived experience. The study is devoted to “from below” understanding of lived citizenship of immigrant women. Particularly, this research aims to explore how immigrant women get included in their host society through both theoretical framework and empirical case of Korean women in Sweden. In the theoretical part, I shed light on how citizenship theory explai

The aim for this study was to gain a better understanding of how cyber-bullying presents itself among school students, and in what ways schools and school counselors are involved when it comes to working with the problem. The study was based upon semi-structured interviews with six school counselors from three primary schools in Sweden. The material was analyzed and put into the context of Hasenfe

This paper is a discourse analysis of the concept of equality between men and women in the village Enkokidongoi in southern Kenya. Through interviews with persons connected to the village it explores how thoughts and opinions about equality between men and women are formulated, but also whether equality between men and women is seen as a goal in the community. These thoughts and opinions are analy

Denna uppsats bottnar i integrationsproblem och ojämlikheter som syns i en rad städer i dagens moderna samhälle. Denna uppsats är en fallstudie över Malmö och försöker se hur Malmö stad och det kommunala allmännyttiga bostadsbolaget i Malmö (MKB) arbetar för att minska integrationsproblem och ojämlikheter. I denna studie undersöks hur ett samhälle med social sammanhållning och integration kan bygg

The aim of this study is to highlight and attempt to understand the role of archaeology and cultural heritage in different domains. Lima and Stockholm represent the urban population in Peru och Sweden. It is an attempt to discuss the general public’s relation to, and view of, national archaeology through a comparative study. It also discusses what the differences and similarities may be caused by.

The purpose of this qualitative study was to explore how psychotherapists describe and understand their own frame breaks in their psychotherapeutic work. Six psychotherapists were interviewed using an explorative and narrative method. The psychotherapists were asked to give an example of a frame break. The data collected as stories were analyzed using a phenomenological and hermeneutical approach,

Vad som undersökts är hur Skånemejerier konstruerar vad som innefattas i begreppet närproducerat utifrån vad närproducerat ses som i stort. För att blottlägga detta har en diskursanalys genomförts av Skånemejeriers hemsida samt nyhetsartiklar på grund av deras opinionsbildande funktion. Uppsatsen visar att begreppet närproducerat är väl förbundet med hälsa och miljö, men även med ekologi. Detta sy

Board gaming has to a large degree, been studied based on historical sources. Ironically, this is true even for prehistoric games, where the Icelandic sagas have been used as a starting point for a deductive hunt for the mysterious game Hnefatafl. Later studies of gaming have to a large extent been transferring older research results. According to the author, this has created a rather skewed pictu

The study provided statistical evidence that size, profitability, industry, country, and audit firms have explanatory power regarding predicting and explaining corporate disclosure in Sweden and China. Moreover, ownership structure and foreign listing have shown limited explanatory power. It is further noticed that theories that are suitable for a phenomenon in Sweden might not necessary be so in

Title: “Spatiality, function and symbolism - Medieval Scandinavian burial customs with focus on children in churches”. The aim of this master thesis is to shed light upon children buried inside churches. To do this, the author uses spatiality, symbolism, functionality and gender as theorethical perspectives. The material culture comes from seven different sites around Scandinavia. They are connec