Constructing “The new woman” in the blogosphere - A gender study of Swedish lifestyle blogs
The thesis serves to understand how women create gender identities and constructions of the world within the Swedish blogosphere. The research is based on a Qualitative Critical Multimodal Discourse Analysis of the language and imagery used in the Swedish blogosphere.The study of the Swedish blogosphere reveals how “The new woman” is internally conflicted due to old gender stereotypes and her purs