Hälften mjölk, hälften fail? Fallstudien syftar till att undersöka vilka attityder som går att urskilja gentemot Arlas varumärkesförlängning av sin Laktosfria Mjölk- och Havredryck samt vilka faktorer som påverkar formandet av dessa attityder. Detta för att få en förståelse för hur en varumärkesförlängning utifrån ett konsumentperspektiv kan påverka modervarumärkets varumärkesvärde. Det empiriska Half milk, half fail? The case study aims to investigate how Arla’s brand extension of an Milk- and oat drink from a consumer perspective is evaluated and perceived compared to Arla’s own view of the extension. Thus to gain an understanding of how a brand extension of a distinctive product category can affect Arla’s brand equity. Through a netnographic observation on social media, a semi-structure

Denna studie syftar till att bidra med kunskap kring hur en organisation som utsatts för dataintrång kommunicerar ut detta till sina intressenter i digitala medier, för att på så sätt identifiera vilka kommunikativa faktorer som kan kopplas till intressenters positiva och negativa reaktioner. De kommunikativa faktorer som undersökts i relation till fallorganisationen Equifax kriskommunikation är kThe aim of this study is to gain knowledge regarding how an organization communicates a data breach to their stakeholders via digital media, in order to identify which communicative factors that can be linked to positive and negative stakeholder reactions. The communicative factors that are studied in this paper in relation to Equifax data breach are crisis response strategies, timing & reputa

This thesis examines the song lyrics of Blackstar, David Bowies last studio album, released in 2016. By identifying the narrative voice/voices of each song, their possible characters, and using the transtextuality theory, as defined by Gérard Genette, to analyse the interplay between lyrics, music, paratexts, rock videos and literary texts, the study's aim is to find interpretative meanings to

This thesis aimed to explore the immigrant women’s experience as Neighbourhood mothers within the project Stadsdelsmammor 2.0 in Helsingborg, and how leader and follower identities becomes prominent. To do this, this thesis analysed theNeighbourhood mothers’ understanding of their volunteer role, and their understandings of leadership and followership in their work. A qualitative approach was used

Den här studien syftar till att genom kvalitativa intervjuer lyfta några tidigare elevers röster för att se vad som motiverade dem i celloundervisningen på kulturskolan och vilka faktorer som påverkade dem att sluta ta lektioner. Studien genomfördes genom tre enskilda intervjuer med två före detta celloelever och en nuvarande celloelev, som under cirka ett år tog uppehåll från cellolektionerna. LiThis study aims to, through qualitative interviews, highlight the voices of pupils who have dropped out of the culture school, to see what motivated them in the cello education at the culture school and what factors influenced them to stop taking lessons. The study was conducted through three individual interviews with two previous cello pupils and one current cello pupil, which for a period took

Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thes

This thesis investigates how the concept of intersectionality travels from policy to practice through the work of the Swedish International Development Cooperation Agency (Sida). This is done by looking at two parts of the policy process: policy formulation and policy implementation. By using the ‘What’s the Problem Represented to be’ approach to policy analysis, the first part examines how inters

Outsourcing av IT har under en längre tid använts av verksamheter som en strategi för att fokusera på den egna kärnverksamheten och för att reducera kostnader. Idag är innovation en central faktor inom framgångsrik IT-outsourcing, men dess utrymme tenderar att begränsas eftersom innovation ofta leder till ökade kostnader. Inom IT-outsourcing finns det flera faktorer som har en påverkan på innovati

The understanding of the link between the water, sanitation and hygiene (WASH) sector and gender has been extensively researched and is widely accepted as foundational for achieving safe and equal provision of WASH-facilities. Interventions aimed at improvements in the sector are common in low- and middle-income countries, however, there is a limited number of approaches for measuring their outcom

The spread of omotenashi has been growing somewhat rapidly for the past few years outside of Japan, notably to the region of South East Asia such as in Indonesia, Malaysia, Vietnam and Thailand. This spread might be contributed to the widely expected positive impacts of omotenashi such as its capability to improve the overall level of customers’ satisfaction through the empowerment of the service

The presence of the police in social media may be considered going against the otherwise factual, professional and impartial authority which they are lawfully required to maintain. This, as a result of social media communication tending to be less formal than traditional methods of communication. The aim of this thesis is to examine the social media presence of the Swedish Police from several dif

The use of the term ‘refugee crisis’ does already suggest a scenario that apparently, the European Union was not expecting and consequently, was not prepared to tackle. As the mass influx of asylum seekers arrived in Europe in 2015, the national reception systems, especially in states of first arrival such as Greece and Italy were disrupted, and the Common European Asylum System was put to a test.

Människohandel för sexuella ändamål är ett brott som främst drabbar kvinnor som kommer från andra länder. Kvinnorna blir förda till Sverige och tvingade att sälja sexuella handlingar samtidigt som de står under hot och hård kontroll av sina förövare. Att bekämpa mäns våld mot kvinnor har under flera år varit ett viktigt mål för den svenska regeringen. Sverige har undertecknat Istanbulkonventionen Human trafficking for sexual purposes is a crime that mainly affects women coming from other countries. The women are brought to Sweden and forced to sell sexual services while under threat and hard control of their perpetrators. Fighting men's violence against women has for many years been an important goal for the Swedish government. Sweden has signed the Istanbul Convention, which recognize

This essay examines the protection of the wearing of religious dress under article 9 (freedom of religion) of the European Convention on Human Rights, according to the case law of the European Court of Human Rights. It examines how religious dress is protected as a manifestation of religion and with reference to which rights of others and under which circumstances it can be restricted with referen

Syftet med denna uppsats är att utreda umgängessabotage i relation till barnets bästa. Ämnet är aktuellt då antalet vårdnadstvister ökar. Dessutom finns det behov av att utreda frågan då barn i större utsträckning ses som individer med egna rättigheter och intressen. En sådan utveckling kan ses utifrån ändringen i FB år 2006 samt inkorporeringen av barnkonventionen. Enligt 6 kap. 2 a § FB ska baThe purpose of this thesis is to investigate visitation interference in relation to the child’s best interests. The topic is relevant as the number of custody disputes in Sweden has increased. In addition, there is a need to investigate the question because children are more widely regarded as individuals with their own rights and interests. Such development can be seen from the change in FB in 20

I mars 2019 röstade EU-parlamentet igenom Direktivet om upphovsrätt på den digitala inre marknaden (”DSM-direktivet”) som medför förändringar i ansvarsstrukturen för upphovsrättsliga intrång på nätet. Direktivets kanske mest kontroversiella artikel är art 17 som behandlar ansvar för särskilda internetplattformar, så kallade ”onlineleverantörer av delningstjänster för innehåll” (”onlineleverantörerIn March 2019, the European Parliament adopted the Directive on Copyright in the Digital Single Market ("the DSM Directive") which implies changes in the liability regime of online copyright infringements. Perhaps the most controversial article in the directive is Art 17, which regulates liability on specific internet platforms, so-called "online content-sharing service providers” (

The dismantling of the rule of law in a number of Member States of the EU continues. Recently, the Court of Justice has become the centre of attention of the rule of law crisis, due to the pending case C-619/18 Commission v Poland, concerning the independence of the judiciary in Poland. The Advocate General found in his Opinion to the case that the Polish law that lowered the retirement age of the

Hemliga tvångsmedel är av stor betydelse för framgångsrik brottsbekämpning i samhället. Samtidigt innebär det en inskränkning av den enskildes rätt till privat- och familjeliv. Detta arbete analyserar om det är möjligt för brottsbekämpande myndigheter att skapa trygghet i den demokratiska rättsstaten genom mer effektiv brottsuppklaring med hjälp av hemliga tvångsmedel, utan att samtidigt kränka deSecret surveillance methods are of great importance for successful law enforcement in today’s society, however, the benefits for the crime fighting authorities can be at the expense of the individual’s rights to privacy. The object of this thesis is to analyze whether it is possible for law enforcement agencies to create a safe community, in a democratic constitutional state, through the use of se