Sökresultat

Dynamiken i varumärkeskommunikationen gentemot olika målgrupper, samt dess inverkan på företagsidentitet genom digitala medier utgör en central aspekt av samtida kommunikationsstrategier. Företag står inför utmaningen att upprätthålla en konsekvent varumärkesidentitet samtidigt som de måste anpassa sig till skiftande preferenser och beteenden hos olika marknadssegment. Denna studie undersöker hur The dynamics of brand communication towards various target audiences and its impact on corporate identity via digital media, form a central aspect of contemporary communication strategies. Companies face the challenge of maintaining a consistent brand identity while adapting to shifting preferences and behaviors of different market segments. This study examines how the global fashion company H&

The purpose of this master's thesis is to study how the public library can contribute to the transition into a more sustainable, resilient society. Through the phenomenon of the seed library, this thesis examines the library's ability to engage and communicate with the local community about environmental and climate related issues. The following questions were addressed: (1) Which function

Den här avhandlingen undersöker kommunikationsstrategierna som använts av Socialdemokraterna under deras betydande omställning mot ett medlemskap i Nato under en sju månaders period, påverkad av Rysslands invasion av Ukraina den 24e Februari 2022. Studien fokuserar på två forskningsfrågor som undersöker hur den radikala förändringen diskursivt har rättfärdigats och inramats, samt hur tonen och inThis thesis investigates the communication strategies employed by the Social Democratic Party regarding their significant shift in stance on Nato membership over a seven-month period, influenced by Russia's invasion of Ukraine on February 24th, 2022. The two research questions examined are how this radical shift has been discursively justified and framed, as well as how the tone and content ha

Studien syftar till att undersöka populärkulturens roll i varumärkeskommunikation och hur populärkulturella referenser strategiskt kan användas av privata och offentliga organisationer för att skapa förtroende och positiva attityder. Vidare undersöks även om ålder påverkar attityderna. Studien har en positivistisk utgångspunkt, en kvantitativ metod och datan samlades in genom en enkät. Enkäten vis

Universum är en underlig plats som har ställt många frågor, vissa som vi svarat på men många är kvar och ännu fler är okända. En av de som vi aktivt börjat besvara är frågan om mörk materia. Hur vet vi att det finns? Hur kan vi veta mer? Vad är det? Den första av dessa delfrågor har vi redan besvarat, vi vet att mörk materia finns för att det behövs någon osynlig massa för att, bland annat, rotatiDark matter has an important role in our Universe, especially in galaxy formation and evolution, but there are many theoretical models that attempt to describe it and to find out which one, if any, are correct we must test them. Testing a theoretical model of this nature at a galactic scale must and has been done using computational methods through simulations, but this has revealed more complicat

International students migrate to study in foreign jurisdictions for many reasons. They face a number of challenges upon their arrival. These social, cultural and economic challenges can make it hard to integrate fully into the Swedish system. Students are also caught in the wider tension between universities and government policies. Higher education institutions in Sweden have promoted internatio

In recent years, businesses have been focusing on Customer Lifetime Value (CLV) to achieve better customer relationships and to identify high-value customers for more customized marketing strategies. This thesis contributes by comparing the performance of different machine learning models on cluster-specific data points and the complete dataset from the auto insurance industry. In addition, the st

Following the collapse of socialism in 1989, Eastern European countries experienced rapid socio-spatial reorganization causing a significant loss of urban greenspace (UGS). Greenspaces provide socio-environmental benefits, making them a crucial component of urban sustainability. This study explores the development of greenspace in Plovdiv (Bulgaria), which serves as a case study to understand disc

Eco-social policy seeks to provision welfare by upholding ‘social floors’ while operating within ‘ecological ceilings’, de-centering economic growth as a narrative of development. Advocates explore the role of policies integrating ecological and social goals in providing sustainable welfare. By focusing on Sweden, this thesis aims to explore the role of taxation as a tool for fostering change by a

This thesis examines the impact of secular stagnation and increasing debt levels on real long-term interest rates by estimating a SVAR model for the US, UK, and Sweden between 1902 and 2020. The results of this thesis emphasize the impact of slow productivity growth in the decline of real long-term rates since the mid-1980s, with the evidence being quite strong for the US and UK, and somewhat weak

The purpose of this thesis was to explore how productive dissonance can be cultivated in creative groups. Our investigation revealed three key elements are needed to foster this phenomenon: a balance of dissensus and consensus, diversity, and effective communication. The paper culminates in a further conceptualization of productive dissonance using the wave-particle duality analogy to understand t

The increasing development of technology affects almost every part of the current economy. Now people can buy products online which was only possible at a brick-and-mortar store previously. With this in mind, algorithms have become important tools for businesses and have a crucial impact in competitive markets. As a result, we now may observe new forms of coordination that were not observed or pos

Background: Glioblastoma is the most common primary malignant brain tumor in adults. Elevated interstitial fluid pressure (IFP) within the tumor restricts drug uptake and contributes to the dismal prognosis. Antisecretory factor (AF) is an endogenous protein that possesses antisecretory and immunomodulating properties. In vivo, AF can reduce elevated IFP. There are two AF-enhancing products; Salov

Syftet med studien var att undersöka ungdomars upplevelse av samtalskontakt med kurator på Ungdomsmottagningarna (UM) i Skåne. Deltagarna var ungdomar 12-23 år. Undersökningen gjordes genom sammanställning och analys av enkätsvar som samlats in av verksamheten genom intervjuformuläret UngDOK som använts av samtliga kuratorer i UM Skåne under perioden januari 2023 till februari 2024. Studiens ansatThe objective of this study was to explore the experiences of youth in their interactions with counsellors at Youth Clinics (Ungdomsmottagningarna, UM) in Skåne, Sweden. Participants were adolescents aged 12 to 23 years. The investigation was conducted through the compilation and analysis of survey responses collected by the clinics using the interview form UngDOK, employed by all counsellors at U

Predicting click-through rates (CTR) is essential for optimizing the effectiveness of mobile advertising campaigns, where accurate prediction of user interactions can significantly enhance revenue generation and ad targeting strategies. This thesis investigates the efficacy of different predictive models, using a dataset composed of impressions and interactions with mobile ads. The models examined

China's "3060" target for carbon neutrality needs public action. This study explores how this goal influences urban Chinese youth's intention to take climate action. Based on surveys and interviews, this study found a positive link between them. While perceived policy benefits motivate youth to act, barriers include concerns about green product accessibility and lack of infrastru

Förutfattade meningar och fördomar gör gällande att bilderboken som medium enbart riktar sig till yngre barn som inte kan läsa själva. I motsats till dessa fördomar utgår uppsatsen från att bilderböcker finns för alla ålderskategorier. Äldre barn antas emellertid hindras från att upptäcka åldersriktiga bilderböcker genom deras rumsliga placering i småbarnsanpassde utrymmen hos svenska folkbibliotePreconceptions assert that the picture book as a medium is solely meant for younger, pre-literate children. Contrary to these preconceptions, this thesis holds that picture books exist for all age groups. However, older children’s access to age-appropriate picture books is assumed to be restricted by their spatial placement in rooms designed for younger children in Swedish public libraries, limiti

This thesis is about materiality in archival pedagogy. More specifically, it is about how the archival educator composes educational material from the sources stored in the archives. The study focuses on the different ways and methods used by archival educators to translate the sources, making them comprehensible and interesting to a wider audience. The empirical data has been gathered using three