Supply Chain Incentive Alignment in Bottom of the Pyramid environments
Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). One business approach to alleviate poverty is the Bottom of the pyramid (BoP) approach which implies engaging the poor in doing business, and including them into supply chains with both profitability and poverty alleviation as objectives (Brix-Asala et al., 2021). The populations living in the BoP ar
