Marknadsval och strategiutveckling för ett litet företag i inledningsfasen av internationaliseringsprocessen
Adela Innovation is a company in a situation similar to many other small and medium sized enterprises in Sweden today. The question about internationalisation is important because the development on the Swedish market is declining, but the company still is very small in an international context. Adela Innovation needs to find markets to enter, that are of an appropriate size and that don’t require