MOTIVATION FATIGUE AS A THREAT to INNOVATION : BYPASSING the PRODUCTIVITY DILEMMA in R&D by CYCLIC PRODUCTION
What do employees need in order to be innovative? In this paper, we explored how employees with different lengths of tenure within the research and development (R&D) department of a company in the automotive industry answer this question. We found that the needs vary depending on the length of the employee's tenure. New employees view innovation as an organisational work issue and employees wi