Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between fundamental approaches to it and chart a scheme of schools of positioning. Design/methodology/approach – An extensive literature review traces the roots and evolution of the concept. Two approaches to positioning are explored and related to the paradigms of market and brand orientation. Based on c

Results are presented of a search for supersymmetric particles in events with large missing transverse momentum and at least one heavy flavour jet candidate in root s = 7 TeV proton proton collisions. In a data sample corresponding to an integrated luminosity of 35 pb(-1) recorded by the ATLAS experiment at the Large Hadron Collider, no significant excess is observed with respect to the prediction

Cold weather garments are necessary for people who are exposed to cold environments (below -5 °C). The weight and bulkiness of such a cold weather clothing ensemble may limit human activity and reduce the productivity. In order to solve these problems, a slim garment with a built-in heating element could be useful. The heat input power and heating efficiency are the two most important parameters f

The immobilization of functional biomolecules to surfaces is a critical process for the development of biosensors for disease diagnostics. In this work we report the patterned attachment of single chain fragment variable (scFv) antibodies to the surface of metal oxides by the photodeprotection of self-assembled monolayers, using near-UV light. The photodeprotection step alters the functionality at

A new method to accurately estimate the interaction energy between a large molecule and a smaller ligand is presented. The method approximates the electrostatic and induction contributions classically by multipole and polarizability expansions, but uses explicit quantum-mechanical fragment calculations for the remaining (nonclassical) contributions, mainly dispersion and exchange repulsion. Thu

Three weakly populated high-spin rotational bands associated with the gamma decay of Er-159 and Er-160 were observed in fusion-evaporation reactions involving a beam of Ca-48 at an energy of 215 MeV incident on a Cd-116 target. The gamma decays were detected using the highly efficient Gammasphere spectrometer. The discovery of these bands, which extend discrete-line spectroscopy in these nuclei to

Over a one-year study period (2003), we monitored total Hg (HgT) and methyl Hg (MeHg) at two sites in a Swedish forest stream located above (Site(ref)) and below a stretch of Hg-contaminated sediments (Site(Hg)). We also monitored HgT, MeHg, and ancillary water chemistry in peat water close to the stream and HgT in open field wet deposition. Despite the presence of historical Hg contaminants, dire

Background: Medial temporal lobe atrophy (MTA) is an early sign of Alzheimer's disease (AD). The current method of choice for measuring MTA is volumetric measurement based on 3D magnetic resonance imaging (MRI), but this complicated method has not been implemented clinically. Purpose: To investigate whether simple computed tomography (CT) linear measurements of the brain could be of value in AD wo

Human stature as a measurement for evaluating physical status is used by the World Health Organiza-tion (WHO) as well as bioarchaeologists. The reason for this is that only about 80% depends on genetic factors, while 20% depend on the environment. Bad living conditions decrease stature in a population. This paper aims to make a short review of earlier reports on stature in Late Neolithic–Early Bro

Popular Abstract in Swedish Antalet äldre i befolkningen ökar i förhållande till andra åldersgrupper. Detta beskrivs medföra en ekonomisk utmaning för samhället och att fler äldre behöver skjuta upp sin ålderspension. Avhandlingen bygger på fyra studier med det övergripande syftet att bidra till ökad kunskap om faktorer som medverkar till ett förlängt alternativt förkortat arbetsliv bland personerIn most of the industrialised world, the proportion of older and retired people in the population is continuously increasing. This will have budgetary implications for maintaining the welfare state, because the active working section of the population must fund the non-active and old population. Aim: The overall aim of this thesis was to obtain knowledge about older workers’ work and life situatio

A well-developed spatial memory is important for many animals, but appears especially important for scatter-hoarding species. Consequently, the scatter-hoarding system provides an excellent paradigm in which to study the integrative aspects of memory use within an ecological and evolutionary framework. One of the main tenets of this paradigm is that selection for enhanced spatial memory for cache

Popular Abstract in Swedish Populärvetenskaplig sammanfattning Vad är ljumskbråck och hur vanligt är det ? Bråck är en försvagning i bukväggen genom vilken bukhinnan och bukinnehåll kan bukta ut så att en knöl kan kännas. Bråck i ljumsken kan vara medfödda eller utvecklas med stigande ålder då vävnaden försvagas. Ljumskbråcken kan indelas i två typer: inguinala och femorala (lårbråck). De inguinalBackground: According to the Swedish Hernia Register (SHR), the reoperation rate after recurrent groin hernia is more than twice that following primary hernia repair. Aims: To study the impact of method of mesh repair used in recurrent groin hernia surgery on re-recurrence as well as chronic pain and physical disability. Methods: Papers 1 and 2 were based on nationwide data from the SHR 1992-2008.

Distributions sensitive to the underlying event in QCD jet events have been measured with the ATLAS detector at the LHC, based on of proton-proton collision data collected at a centre-of-mass energy of 7 . Charged-particle mean and densities of all-particle and charged-particle multiplicity and have been measured in regions azimuthally transverse to the hardest jet in each event. These are present

It is the aim of this thesis to explore whether salaryman masculinity has lost its status as a hegemonic form of masculinity to otaku masculinity or herbivore masculinity. The thesis makes use of the theoretical framework of hegemonic masculinity as first used by R.W. Connell. In order to assess changes in masculinity, 16 semi-structured in-depth interviews have been conducted with students, both

Atypical hemolytic uremic syndrome (aHUS) is characterized by the triad of microangiopathic hemolytic anemia, thrombocytopenia, and renal impairment. Neonatal cases are extremely uncommon. Plasma therapy is the first choice therapy in patients with aHUS based on the belief of an underlying complement dysregulation. Alternatively, eculizumab, which targets complement 5, is used to block complement