”Sidan startade 1618” : Riksarkivets och några landsarkivs självpresentation på Facebook under 2014
This master’s thesis explores the self-presentation of the Swedish national archives as well as the regional state archives of Härnösand, Vadstena, and Visby on Facebook during 2014. The thesis applies Goffman’s dramaturgical perspective, augmented by Meyrowitz’ ideas about the “middle region” as well as marketing theory as formulater by Kotler and Keller, to understand the different aspects of th
