Preparing for Generation Z: Evidence of How a New Working Generation is Motivated and How Management Can Respond Accordingly
This thesis examines a generation taking over the workforce: Generation Z. The purpose is to assess how Gen Z is motivated, how that differs cross-culturally, and ways in which management can respond to maximise job satisfaction and motivation, thereby increasing top talent. Gen Z is a strongly intrinsically motivated group of young professionals who are changing the workforce. We found subtle dif