Theorizing Reactive Reflexivity : Lifestyle Displacement and Discordant Performances of Taste
Culturally oriented consumer research has predominantly been framed by two ideal types of reflexivity, which we characterize as existential and critical reflexiv-ity. Drawing from our research on divorced women who have been displaced from their domestically oriented, middle-class lifestyles, we develop an alternative con-ceptualization-reactive reflexivity-that highlights a different relationship
