How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. However, the formulations on what aspects need more attention for designing Reels content are r
