Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured
Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. Methodology: A qualitative single case study was employed with an abductive research approach. E