Intermediala studier: Reklamens retorik i moderna media II
The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are eThe course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are explor