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Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
The influence of logos on the consumer’s perception of the brand personality
The evolution of product placement
How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
Creativity: Missing Element in Brand Heritage
Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
Provocative advertising and its effect on brand image - A comparison between two industries
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
The Match of Identities: A study on how brands can stay true to themselves
SZZ Unleashed: Bug Prediction on the Jenkins Core Repository (Open Source Implementations of Bug Prediction Tools on Commit Level)
Entity-based Search (A take on the intelligent book)
Inventory of Robotic Skills in the Knowledge Integration Framework Knowledge Base
Imprint/impression
When time changes, new conditions set the opportunities for the city to grow. We can remember what has been through simple means, capture what has distinguish the place before and develop to something that conform today’s needs. It can be areas that haven’t been open for public in many years and has been left as gaps in the urban fabric. This is a study in re-purposing such a place, an area with t
Experten har talat – Om konstruktion och reproduktion av maskulinitet i studiosamtal om fotboll
Fotboll är Sveriges mest populära sport och dominerar stora delar av svensk media. Hyllandet av den starka vinnaren för samtidigt med sig ett förakt för den svaga förloraren. Samtidigt sägs vi leva i ett demokratiskt samhälle där allas lika värde eftersträvas. Hur påverkas maskulinitets-produktionen av dessa motstridiga signaler? Syftet med denna studie är att undersöka hur maskulinitetsproduktion
Can Shared Pain Contribute To Brand Community?
Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Anna-Sofia Cappelen, Linn Erander, Michael Trane, Oskar Borg Handledare: Oskar Christensson Nyckelord: Brand Community, Consumer Culture Theory, Consumer Identity Project, Marketplace Cultures, Extremsport, CrossFit, Konsumtionsfenomen, Identitetsskapande, Gemenskap, Smärta. Syfte: UppsAbstract Title: Can Shared Pain Contribute to Brand Community? - A qualitative study based on the theories of Brand Community within CCT Seminar Date: 2019-01-17 Course: FEKH29, Business Administration: Degree Project in Marketing, Undergraduate level, 15 University Credits Points (UPC or ECTS‐cr) Author: Anna-Sofia Cappelen, Linn Erander, Michael Trane, Oskar Borg Advisor: Oskar Christensson Key
Recipes for Sustainability Success: Serving Seven Strategic Solutions
Iron-Based Dye-Sensitized Solar Cells - From Theory to Working Solar Cell
I jakten på förnyelsebara energikällor är solceller en av de mest lovande teknikerna. Idag dominerar kisel-solcellen marknaden men även den har begränsningar och därför är det motiverat att utveckla andra sorters solceller. En solcellsteknik på utvecklingsstadiet som försöker efterlikna fotosyntesen är Grätzelsolcellen. Precis som i fotosyntesen är det en färgämnesmolekyl i solcellen som ska absorIn the hunt for fossile-free energy-harvesting techniques, solar cells constitute one of the most promising techniques. Today, silicon-based solar cells are the dominant technique on the market but even the Silicon solar cell has limitations which means that there is a motivation for developing new solutions. One of those techniques is the dye-sensitized solar cell. Just as in photosynthesis, the
Apan som blev kock
How far back in time can we trace fire use in the human story? The archaeological data has demonstrated inconsistency when it comes to answering that question. Incontrovertible remains after hearths are scarce especially before 100,000 years BP. One of the reasons are that remains after temporary hearths doesn’t preserve well in the archaeological record in comparison with for example, stone tools
The Dream of Morpheus: A Character Study of Narrative Power in Neil Gaiman’s The Sandman
This essay is primarily focused on the ambiguity surrounding Morpheus’ death in Neil Gaiman’s The Sandman. There is a divide in the character that is not reconciled within the comic: whether or not Morpheus is in control of the events that shape his death. Shakespeare scholars who have examined the series will have Morpheus in complete control of the narrative because of the similarities he shares